Jean Theory: Introducing Koral Denim

When it comes to classic, sexy denim, we’ve been fans of 7 For All Mankind for years. And we’re just as head-over-heels for Koral, a new venture from 7FAM founder Peter Koral; his son, David; and business partner, Rick Crabe. Here, we’ve put together a cheat sheet to the “sophisticated, minimalistic” collection, which debuted at Intermix this fall.

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The Fit
Koral is all about contemporary fit paired with the comfort of your most-loved jeans. A special by-hand laundering technique, called Lived In Length, ensures each pair has a one-of-a-kind personality. The washes range from 0-month to 48-month, mirroring the natural process of denim wear-and-tear.  We love the gently-worn look of the Koral Clear Coated Skinny, available at Intermix now.

The Finish
While 7 For All Mankind is known for its ornate, vintage aesthetic, Koral takes a clean, bold approach with color-blocking, tinted washes, and artisan finishes. You’ll also find luxe details such as paint-to-match labels, gilded-edge hang tags, special rivet placement, and elaborate stitching. The Coated Black Skinny encompasses these elements with everyday ease.

Getting The Most Out of Your Pair
Because each pair is made differently, be sure to check the care instructions before washing. And to keep frequently worn jeans fresh between spins in the washer, try Koral’s denim preservation tip: Fold your jeans into a plastic bag, seal, and freeze them for a few hours to kill bacteria that could lead to unpleasant scents.

Shop Koral denim now.